Convert

APRIL 29, 2022

Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. So why, despite its obvious need and advantages, do B2B marketing leaders often avoid marketing experimentation? The Challenge with B2B Marketing Experiments. Here’s why.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

B2B Marketing Analytics

NOVEMBER 29, 2020

The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs. Revenue CMOs are growth marketers who are going beyond the traditional marketing execution role. We have been using demand waterfall performance to help answer this question.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Heinz Marketing

FEBRUARY 2, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing When building an effective marketing strategy, it’s important to know where marketing efforts are driving results, and how credit should be assigned to each touchpoint in the customer journey. In this first blog post of a mini-series on marketing attribution.

Marketing Attribution 104

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 104

B2B Marketing Directions

FEBRUARY 27, 2022

Image Source: Shutterstock Key Takeaways Marketing leaders are facing constant demands to improve marketing performance and prove the business value of marketing activities. Despite all this attention, recent research indicates that many marketers aren't satisfied with their marketing performance measurement system.

Enterprise Management 52

Enterprise Management Planning Marketing Attribution Marketing & Strategy 52

Marketing Insider Group

AUGUST 4, 2011

Eric asked me to comment, so here is my verbatim reply… I think this is the one of the toughest issues in B2B Digital marketing. Then I suggest looking at all the contacts from those companies and all the marketing touches made on those contacts. So strap in (I had 3 cups of coffee this am.) Eventually. Measurable or not.

Social Media 100

Social Media Multi-Touch Attribution ROI Marketing Attribution 100

SnapApp

MARCH 2, 2018

While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . The modern marketer's technology stack removes the need for analytics guesswork. Why Attribution Matters for Marketing Directors .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Content Standard

OCTOBER 2, 2020

Marketers must understand which investments drive the greatest profit margins, and how their performance is trending over time. What is good ROI for marketing? Ideally, the gain from your investment is revenue or sales transactions. However, leading metrics vary widely depending on your business model.

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Martech

FEBRUARY 14, 2022

The marketing team spent its budget dollars wisely. When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation with the spend. This would be fine if marketing was a machine, with fixed, measurable inputs and outputs. But management can’t see the results. Stouse said.

Marketing Attribution 101

Marketing Attribution Enterprise Management Terms and Conditions Work Management 101

chiefmartech

MARCH 1, 2017

As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Paid Search Agency 40

Valasys

JULY 30, 2019

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Martech

MARCH 22, 2022

With a relatively low cost (compared to advertising) and a high measurability factor, showing the ROI of content marketing is just simple math.”. If you’re a B2B company, it’s going to be leads for sales. It directly correlates to financial value. Here marketers can use multi-touch attribution modeling.

Planning 115

Planning Multi-Touch Attribution Paid Search Agency Lead Ranking 115

FunnelEnvy

AUGUST 21, 2018

In the current B2B marketing environment it can illuminate where we’re spending our time and money. Sales reps aren’t paid on the number of calls they make and real estate agents don’t get commission on the number of showings they do. Beware the “Tyranny of the Mundane”. – Stephen Covey. – Stephen Covey.

Optimization 40

Optimization Sales Management Personalization Ad Frequency 40

Inbox Insight

NOVEMBER 30, 2023

As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that have shaped B2B buyer behavior across 10 key Tech Categories. What’s been successfully captivating the attention of B2B buyers in your market? from 2023 to 2030.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80

Full Circle Insights

NOVEMBER 25, 2020

If 10% of revenue is spent on marketing, show that 10% is having an even higher ROI.”. Talking tools. While effective martech tools and digital platforms are the center of life for many marketing technologists, it definitely is not for C-suite executives. The Cost of Not Implementing Marketing Performance Management.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52

Hinge Marketing

JULY 21, 2022

What are the top tools practitioners need to get the most benefit from owned media? What are the top tools practitioners need to get the most benefit from earned media? What are the top tools practitioners need to get the most benefit from paid media? Download the Marketing Planning Guide for Professional Services.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92