SnapApp

SEPTEMBER 30, 2015

O Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. With its fun answers and engaging color scheme, it drew in the attention of B2B prospects. What's Your Disney Strength?

Personalization 48

Personalization Examples Content Marketing Planning 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

APRIL 1, 2011

Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. Give webinar attendees access to the speaker.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Using Twitter to Drive Business and Generate Leads. The Gatekeeper is Not on LinkedIn: There’s no secretary on someone’s LinkedIn or Twitter.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. But what do you do with these leads?

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

by Dayna Rothman Social is a strategy that should be present in every aspect of your B2B marketing. In the past companies viewed social as merely posting on sites such as Facebook and Twitter. Audit your existing marketing assets and identify your thought leadership pieces. Download our guide and share your thoughts!

Social Marketing 48

Social Marketing Allocation Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You can then add a bunch of these personas to a twitter list and monitor it using Tweetdeck or Hootsuite, for example here is one I started to create for “Content Marketing” You can also use the newly acquired FollowerWonk to search for people with certain phrases in their bio (e.g. Develop Your Content Mix. Define Your Metrics.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48

Adobe Experience Cloud Blog

APRIL 10, 2012

For instance, here’s the story, and here’s what that is going to look like on Slideshare, Pinterest, Twitter, my E-newsletter, and in my print publication. What are your thoughts on Pinterest and do you think it’s going to stick around? Pinterest right now is a great way to do that, especially for B2B. Are you a fan of U2? .

Top of Funnel 48

Top of Funnel Conversion Storytelling Content 48

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business. .”

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52