Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. When I first read the post I thought it was written by someone who wanted a different title than what was written on their business card. The lead management process.

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CMO Work Management B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

JUNE 28, 2010

This week I listened to Umberto Milletti and Phil Fernandez, CEOs from Insideview and Marketo, give presentations about their expectations of Marketing. It was a powerful presentation that gave a true glimpse into the thoughts of a CEO. The webinar also illustrated how our own team had some work to do for our CEO.

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InsideView Planning B2B Thought Leadership Forecasting 48

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. lead nurturing.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Tags: Best. Did we get it right?

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Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. What can marketers do to improve their lead management most significantly?

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Thought Leadership Demand Generation Work Management Demand 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

This year’s MarketingSherpa B2B Marketing Summit was a great success. The vendors I chatted with at the event were talking more about thought leadership than their products. Demandbase was excited to talk about their successful webinar, All Star Email Campaigns , a must see for any B2B online marketer.

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Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

MAY 27, 2009

T he next interview in our B2B Marketing thought leader interview series is with Kristin Zhivago. Kristen is the author of " Rivers of Revenue: What to do when the money stops flowing " as well as the Revenue Journal blog , and is founder of Zhivago Management Partners, Inc. You will be the company most likely to make the sale.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management.

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Marketo Class CMO Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 9, 2009

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. Unless your product is a one-call close (which very few b2b sales are), salespeople should never qualify their own leads. Invest in sales lead generation.

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Thought Leadership Lead Management Sales Leads Work Management 48

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Directive Agency

OCTOBER 7, 2019

Ultimately, my team is responsible for sharing Matillion’s thought leadership, engaging potential buyers and users of our product, and utilizing marketing technology to help our broader go-to-market team act quickly and have relevant conversations. What does it take to succeed in B2B marketing?

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Lead Ranking Work Management Enterprise Management Marketing Management 15