Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Content is everywhere these days. MarketingProfs. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Atomic Reach

JANUARY 3, 2019

and a Design Leadership Forum Member for Invision. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine. He is currently a UI/UX Director for Nimble Collective Inc.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Market pulse was tougher to discern. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Please note that this post was about Web marketing influencers, many of which work in B2C (Business to Customers) and a few of which work in B2B.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Marketing Insider Group

DECEMBER 7, 2020

Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. The bottom line is that B2B buyers get most of their information from searching online. Overall Domain Authority and Organic Traffic. Organic Traffic. Authority Score. Paid Keywords. Paid Costs.

Top of Funnel 281

Top of Funnel Work Management Analysis Marketing Management 281

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. 5 Best Practices for B2B Content Marketing in 2020.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Content Standard

APRIL 8, 2019

But B2B social media content marketing also offers valuable opportunities for connecting and engaging with their buyers. What are some of the most compelling benefits of social media for B2B marketing, and how can B2B marketers maximize this channel as part of their overall content marketing strategy? Let’s take a look.

Social Media 110

Social Media Social Marketing B2B Marketing Top of Funnel 110

Marketing Insider Group

SEPTEMBER 3, 2014

But here is the complete list, separated by B2B and B2C, in no particular order. Amazing B2B Branded Content Marketing Hubs. Intel have really set themselves apart with a combination of great design, a personal storytelling approach and consistent distribution. Because these guys get the power of effective storytelling.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. He started a job board website but was unable to drive any traffic, an obstacle which forced him to learn how to do marketing on his own. Thoughts on Sourcing Black Companies & Entrepreneurs. Making guesses about the problems people had.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Vidyard

JANUARY 6, 2022

Recommended Video Type(s): Thought Leadership and How-To 3.6 How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 Video Marketing Storytelling 4.1 Video marketing storytelling best practices to give you a head start: 5. Thought Leadership Video Length 4.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Webbiquity

JANUARY 5, 2016

Image credit: HubSpot. How to Use Visual Content to Drive More Traffic by Social Media Examiner. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. These writers face the same challenge.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Marketing Insider Group

MARCH 8, 2021

Sure, a documented content strategy helps you plan goals, meet KPIs, drive traffic, and overall make your work appear valuable on paper. Quick takeaways: Content marketing shouldn’t be thought of as an isolated strategy from other marketing tactics or business objectives. Publish meaningful and thoughtful content.

Practices 363

Practices Webinar Metrics Top of Funnel Marketing & Strategy 363

Contently

MARCH 3, 2021

But B2B companies with smaller audiences can still use their platforms to post useful advice, answer pressing questions, and show off a personality. HubSpot does a great job of this on Twitter, mixing in polls, discussion questions, and tips for its 815,000 followers. — HubSpot (@HubSpot) November 18, 2020. .

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Interactive content and visual storytelling. Marketing automation. Personalization. Andrea Wahbe.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech Advisor

JANUARY 22, 2020

HubSpot has created a resources section on its website, enlisting the gated content. Example of HubSpot's Resource Section for Downloadable Content. Learn More: Marketer's Guide To Building Backlinks, Gaining Referral Traffic And Establishing Thought Leadership. Practice Marketing Storytelling.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Walker Sands

OCTOBER 11, 2018

Think B2B videos have no place on social media? If your B2B brand is looking to produce more videos that perform well on social media, you’ve got options. An explainer video can help your B2B brand target top-of-the-funnel customers by addressing their most pressing pain points. Thought Leadership Video.

Social Media 40

Social Media Video Marketing B2B Thought Leadership Top of Funnel 40

seo.co

FEBRUARY 14, 2023

That “something” is marketing, but not all marketing strategies are equally effective, or equally appropriate for a B2B SaaS brand. SaaS subscriptions aren’t necessarily an impulse buy, but they certainly don’t rely on the long back-and-forth exchanges that most B2B operations do. Image Source: Zendesk ) Customer retention.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. million blog posts are published every single day. Copywriting.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

FEBRUARY 2, 2021

Recommended Video Type(s): Thought Leadership and How-To 3.6 How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 Video Marketing Storytelling 4.1 Video marketing storytelling best practices to give you a head start: 5. Thought Leadership Video Length 4.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Single Grain

MARCH 7, 2022

The highly experienced team of blockchain marketing experts focuses on the buyer persona, leverages storytelling, and uses the top crypto marketing channels such as SEO, PPC, influencer marketing, email marketing, social marketing, and community building to scale your brand from zero to six figures and more. Thought Leadership.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Are you B2B or B2C? Jay: Great.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

Hubspot

APRIL 23, 2014

For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. 2) You can stop obsessing about “storytelling.”

Enterprise Management 28

Enterprise Management Work Management Content Marketing Marketing Management 28