Zoominfo

SEPTEMBER 16, 2020

generate organic traffic vs. lead generation) and be able to measure and track the success of the content on each one. If you’re in need of some inspiration, we’ve compiled a list of B2B brands we think hit the nail on the head when it comes to brand development and storytelling. Different content does well on different channels, i.e

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? However, mid-funnel efforts cannot be brought to fruition unless you capture more of that hard-earned, top-funnel traffic. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

SmartBug Media

SEPTEMBER 23, 2020

For example, in the Leading a Legacy session yesterday, Bob Iger talked about how The Walt Disney Company continues to build content around their purpose - inspirational storytelling. Marketers are often forced to choose between growing organic traffic or growing leads. Below, I highlight the main steps to implement this approach: 1.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Source: HubSpot. Include statistics, storytelling, quotes, and a CTA to further engage readers after they finish reading. In 2020, 87% of consumers read local business reviews online.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Valasys

JULY 9, 2020

The first is that leveraging the power of marketing you can drive traffic at speeds that will blow your mind and the second is that unlike other social media platforms you can independently choose which type of content you want to promote, without any constraints. The reactive storytelling works best for IBM’s Instagram marketing.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Website traffic, for instance, has exploded. Did we get it right? What did we miss? Let’s Look Back. Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

BOP Design

APRIL 13, 2020

Below are some helpful strategies for how to increase communication and traffic to your B2B website —now and into the coming months ahead. Source: HubSpot ). Brand Storytelling with Animation. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Embrace Video.

Design 127

Design B2B Case Study Case Studies 127

Directive Agency

JULY 31, 2023

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. HubSpot combined interactive content with personalization to create a unique customer experience, and the marketing campaign generated a whopping 382,000 leads.

Marketing AI 52

Marketing AI Examples B2B Marketing Campaigns 52

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. 7. Carla Johnson. 8. Capterra. 9. Ahrefs TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

MAY 21, 2019

Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger. In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. Podcasting. Historical Optimization.

Trends 78

Trends Word of Mouth Paid Search Agency Storytelling 78

Tomorrow People

MARCH 23, 2021

Drive traffic and build awareness. Is the traffic mostly generic? Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. If so, it should probably be on your core tracking list.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Strategic-IC

JUNE 11, 2019

This year, for the first time, Drift’s Hypergrowth conference came to London and brought with it a range of excellent speakers, from the inspirational Victoria Pendleton to HubSpot CEO Brian Halligan. Storytelling is a Fundamental Marketing Skill. Related: 5. Video is Now Essential for B2B Marketing.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Sprout Social

JUNE 1, 2022

Storytelling. Very happy to be part of the @HubSpot community! At Grammarly, our content team has a lot of data on which blog content performs well on social, drives traffic, drives sign-ups and has seasonal value. Even if you specialize, every marketing should have a basic understanding of: 1?? Copywriting 2??

Social Marketing 116

Social Marketing Planning Work Management Peer-to-peer 116

Zoominfo

OCTOBER 5, 2021

Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Go browse their channel for inspiration and advice!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

AUGUST 17, 2020

On the other hand, Andrew Delaney , a senior manager on the HubSpot social media team, says, "We are all influencers every time we choose to post. According to Krystal Wu , a social media community manager at HubSpot, "The Instagram influencer marketing trend is not and will not, in the near future be canceled.

Planning 101

Planning Work Management Marketing Management Paid Search Agency 101

Contently

JANUARY 23, 2020

HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers. That gives HubSpot the flexibility to get creative with interactive content, expanding into a wide variety of tools their audience would find useful. million backlinks alone.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give. Data Storytelling Captures Both the Emotional and Rational Spheres.

Storytelling 337

Storytelling Case Studies Paid Search Agency Top of Funnel 337

Hubspot

JANUARY 30, 2020

While some brands and users post Stories focused purely on interactive features, others might post visual storytelling content such as short narratives or longer video stories that feel more like documentaries. Here's an example of an interactive Story from HubSpot which centered around a Poll-styled quiz and revealed the answers at the end.

Research 101

Research Work Management Storytelling Custom Publishing 101

Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Every minute, people upload around 300 hours of video to the site. the incoming backlinks.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . How Can I Get More Traffic? Remember that your website is not the sole resource for generating organic traffic to your page. .

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Tomorrow People

MARCH 8, 2018

Tell a better story A content marketing strategy allows you to engage in advanced storytelling through behavioural communications, nurturing your prospect along the buying process. We use Hubspot to score leads for our clients to identify which leads are the most engaged and the furthest down the buying process. Stats to back this up?

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

seo.co

JANUARY 10, 2022

Additionally, if your website has more video content, it will drive higher site traffic than text. This will help you boost the site traffic by staying more visible and relevant to consumers. You can also leverage CRM systems, e.g., Zoho, HubSpot, etc., You can use Instagram stories and promoting your brand and storytelling.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

FEBRUARY 17, 2021

Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Office space has undeniably seen a change in recent years.

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. When HubSpot first started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore.

Examples 100

Examples Brand Identity Branding Ad Exchange 100

ClearVoice

DECEMBER 8, 2020

Aside from a number that looks good, a brand should focus on powerful storytelling, cultivating community through engaging with people who take the time to comment (which goes back to statement #2), and actively listening to and reviewing sentiment and data consumption. It upholds no value by itself.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Valasys

DECEMBER 19, 2019

Because of the race for ranking higher for organic traffic fiercer on the search engine result pages (SERPs), your content can be the ultimate gateway to achieve higher organic rankings. Content marketing for Lead Generation: According to Hubspot, B2B brands with blogs generate 67% more leads than B2B marketers without blogs.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Hubspot

OCTOBER 17, 2018

Purpose: Use storytelling and guest selection to advance HubSpot’s point of view. What’s special to me about The Growth Show -- beyond the fact that I host it -- is that it has become a platform for us to use storytelling to highlight a different kind of business growth. Goal : Search Traffic. Here’s what we found.

Paid Search Agency 65

Paid Search Agency Storytelling Hubspot Advertising Mediums 65

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). When your content rises in search ranking and traffic, the ROI increases exponentially over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

seo.co

FEBRUARY 16, 2021

Additionally, if your website has more video content, it will drive higher site traffic than text. This will help you boost the site traffic by staying more visible and relevant to consumers. You can also leverage CRM systems, e.g., Zoho, HubSpot, etc., You can use Instagram stories and promoting your brand and storytelling.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. Where can I find it: [link]. TopRank Blog. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Golden Spiral

DECEMBER 6, 2018

HubSpot State of Inbound 2018 ). HubSpot State of Inbound 2018 ). What Does Our Traffic Look Like? The bulk of our traffic to blog posts came directly from The Angle , our weekly email newsletter, or from search or referral traffic from other places. However, very little traffic was coming to blog listing page.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Hubspot

OCTOBER 29, 2018

She had also just spent the last year and a half working as a Support Engineer at HubSpot and was working her way through a masters degree in Corporate Communications. But, as a pleasant surprise to her, so were many of her teammates at HubSpot. HubSpot’s blog was ranked number one.

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. B2B Marketing Blogs. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. HubSpot's Free Business Plan Templates Download these Templates We know how crucial a great business proposal is to your and your client’s success.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

MARCH 31, 2014

Yet the editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Re/code , a tech site run by Kara Swisher and Walt Mossberg, the longtime Wall Street Journal tech columnist, also won’t share traffic stats with writers.

Traffic 28

Traffic Stats Blogger Press 28