Single Grain

JULY 6, 2021

Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. This research is more about people's thoughts and opinions about your brand or product than hard data. Strong leadership skills. LinkedIn Recruiting Solutions.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Kapost

MARCH 6, 2017

The key difference between B2B and B2C is all about the purpose of the purchase. In B2B, you’re still talking to a person, but they’re buying for their business. Your B2B Marketing Plan…And the Psychology Behind It. Even as a B2B marketer, there’s a person behind every buying decision.

Planning 75

Planning Marketing Plans B2B Marketing B2B Thought Leadership 75

ClearVoice

JULY 12, 2022

ABM is specifically designed to offer these perks: Better informed strategies. With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. What are some of the top ABM benefits? Able to evolve to meet new needs. What ABM services exist? Blog posts.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Heinz Marketing

MARCH 12, 2018

It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. Just incredible.

Top of Funnel 64

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 64

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Social media and leadership. Information sharing and education. 0160; Brian Solis , a thought leader on social media and author of Engage! 0160; Brian Solis , a thought leader on social media and author of Engage! in the 1960s. The end of human social skills?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Modern B2B

SEPTEMBER 14, 2023

How much money has been thrown away on LinkedIn ads promoting content that’s quickly discarded by the reader as irrelevant? It’s not always easy to access the very specific B2B buyer that your company is targeting. Their time isn’t easy to get hold of for meaty interviews or focus groups. who fits the profile.

Marketing & Strategy 52

Marketing & Strategy Advertising Agencies B2B Thought Leadership Ideal Customer Profiles 52

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Either operated by a single person or a group from the same company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Either operated by a single person or a group from the same company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Heinz Marketing

JUNE 29, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Especially in B2B, sometimes we’re not very good at that. Jim, how you doing?

Top of Funnel 127

Top of Funnel Work Management Thought Leadership Enterprise Management 127

Albacross

JULY 2, 2018

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. On top of that, you also get to establish yourself as a thought leader when you blog, and build trust with your target audience. In the B2B world, however, follow-ups require a more personal touch. Who would have thought?

Spending 40

Spending Lead Ranking Lead Scoring Budget Programs 40