Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. "

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. The Adoption of B2B Programmatic. billion ($2.69

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Adobe Experience Cloud Blog

JULY 11, 2016

Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base. For a B2B organization, the benefits of customer base marketing extend to the sales team as well.

Cross-Selling 48

Cross-Selling B2B Thought Leadership Customer Satisfaction Lead Scoring 48

Adobe Experience Cloud Blog

AUGUST 19, 2016

Here are a few of the top B2B marketing reads you may have missed from our blog this year. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. With summer coming to an end, you need to be on your A-game.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

SnapApp

MARCH 15, 2017

Marketo. . eMarketer. . Here are the key takeaways we need to keep in mind when looking at these various stats and sharing with leadership and marketing teams. Marketing Automation: Your Thoughts. If so, what are your thoughts on it so far – is it driving positive results, or is it too soon to tell? Capterra. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Adobe Experience Cloud Blog

JANUARY 16, 2014

eMarketing Paris (April 8-10) – Paris, France. B2B Marketing Summit – London, UK – Dates and details coming soon! Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! Please share your thoughts below.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Adobe Experience Cloud Blog

JUNE 10, 2016

Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy. DIRECTV or Uber), forward-thinking B2B marketers are also leveraging customer, partner, and employee referrals, and it’s not hard to see why. Share them in the comments below!

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Contently

OCTOBER 18, 2016

Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses. CRM tools like Salesforce took a close second, which isn’t surprising considering their ubiquity in B2B marketing.

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Onalytica B2B

JANUARY 18, 2017

” Tim Hughes – Co-Founder of Digital Leadership Associates. MarTech Advisor has been keenly tracking the developments and thought leaders in this space to provide a deeper understanding about it to marketers through focused content, software reviews and even career opportunities they need to be able to succeed.”

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

billion—and is predicted to reach $6 billion by 2018, according to eMarketers. For example, if you’re a pet food manufacturer, consider running a native advertising campaign discussing dog nutrition on a site like PetBusiness.com if you’re targeting a B2B audience, or Dogster.com for pet-loving consumers. Behavioral Targeting.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar? A new role is starting to take shape. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • Marketo has done a couple of acquisitions. We have many clients who use Marketo and Hubspot side-by-side, for example. Act-On raised $42 million and appears heading for an IPO. But don’t think the guide obsolete just yet. How should companies address that problem?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Adobe Experience Cloud Blog

MAY 27, 2016

Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. Social Media B2B).

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Adobe Experience Cloud Blog

AUGUST 4, 2017

For B2B, it can be challenging to determine whether latest and greatest platforms are worth the investment. 92% of B2B marketers leverage LinkedIn over all other social platforms. I’d love to hear your thoughts in the comments below. This can be a very time consuming and expensive endeavor that yields less than ideal results.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Divulge interesting (and new) information to your consumer or B2B audience. It must also tell a story and answer a question that B2B or consumer marketers in your industry seek the answer to. These quotes will make your content more original, and you’ll have access to these thought leaders in your industry.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40