Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Adobe Experience Cloud Blog

JULY 27, 2012

Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Building relationships with sales leads.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. Many businesses have ways to measure the cost per subscriber, or cost per lead.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. Document, website, PowerPoint, video, etc.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. 21% say they are successful at tracking ROI (source: Ad Age ).

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48