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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Who Are B2B Creators?

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways.

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Six Shortcuts to Grow Your Online Business Fast

Webbiquity

If you calculate how much value 30% of your time can generate if it’s allocated solely to management, negotiations, lead generation, relationship building, and thought leadership, you’ll see how worthwhile an investment in assistant can be for your company. Outsource Web Development. She loves analyzing and exploring new things.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. B2B Marketing Exchange. MarketingProfs B2B Forum. A half-day of workshopping.

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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

Heinz Marketing

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Let’s dive in.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

This approach is similar to what we’re seeing in B2B marketing today. They have no hesitation saying that they are SMB focused and they put all of their energy into that market. Instead of promising “everything”, the vendor/consultant community should focus on their sweet spot. Was he really good at all of these things?

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

This approach is similar to what we’re seeing in B2B marketing today. They have no hesitation saying that they are SMB focused and they put all of their energy into that market. Instead of promising “everything”, the vendor/consultant community should focus on their sweet spot. Was he really good at all of these things?