B2B Thought Leadership Case Studies Class White Paper 
nDash
SEPTEMBER 21, 2021
In an age of hybrid classes, blended learning, and flipped classrooms, technology has never been more vital to students and educators. Natasha is a professional B2B writer with six years’ commercial experience in EdTech SaaS. Contact her for blogs, thought leadership pieces, case studies, and white papers.
Marketing Craftmanship
AUGUST 14, 2015
To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all
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Navigate the Channel
NOVEMBER 22, 2022
B2B lead nurturing is the process of building strong relationships with your current or potential customers. When using a customer or lead nurturing strategy, you’ll want to focus on the long-haul by continuing to nurture the B2B relationship well past its development. For more on building B2B personas, see our blog post.).
The Effective Marketer
MARCH 22, 2012
There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. The problem, though, is that marketers have to face the realities of the B2B Buying Cycle: You control less. MQL to SAL: 66%. You see less.
Vidyard
DECEMBER 12, 2013
While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This helps improve your SEO , and your content ends up serving as your first line of case deflection.
Marketing Craftmanship
MARCH 27, 2013
Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.
Adobe Experience Cloud Blog
OCTOBER 14, 2008
The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). the world's fastest growing B2B online media and lead generation company. No B2B marketers. I can talk a mean game about B2B sales as well.
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