B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

GreenRope

MAY 28, 2020

How to Market Your Business on a Zero (or Small) Marketing Budget. Budgets aren’t endless, and hard times call for making the most of the budget you do have. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Content Publishing.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Rachel Burger . “I I love good stories.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? That’s what many businesses are asking. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. Most marketing is still stuck in traditional mindsets. Marketing Isn’t What We Thought It Was.

Paid Content 282

Paid Content Ad Frequency Paid Search Agency Marketing Budget 282

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

Marketing Budget Creation 323

Marketing Budget Creation Marketing Budget Planning Budget Programs 323

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. As businesses attempt to preserve cash flow and make drastic adjustments to their buying and spending decisions, it’s imperative that businesses don’t lose sight of the customers they’ve already won.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. However, that is no longer the case. With over 4.2 Create high-quality content.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Brandpoint

MAY 28, 2020

In the coming months, businesses are going to become more reliant than ever on their digital strategy,” writes business strategist Bernard Marr in Forbes. “In In many cases it will be the deciding factor in whether they make it through the tough times ahead. Redirect marketing money. Create informative videos.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

The Mx Group

DECEMBER 5, 2017

Released annually, the Chief Marketer 200 list celebrates the marketing industry’s most distinguished agencies. The CM200 showcases the agencies Chief Marketer regards as “thought leaders in their craft” and “representative of the best of the marketing industry.” Design and content. About The Mx Group.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Paid Search Agency Advertising Agencies 48

Sword and the Script | B2B

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Marketing Budget Creation 124

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 124

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Metadata

JULY 21, 2022

Not only does paid search go into greater depth than native social analytics, but the insights it provides are also invaluable and can help you formulate a solid plan of action. As one of the paid social pioneers, Facebook Ads are also a foundational component of many brands’ digital marketing strategies. Fashion Auto Ecommerce B2B.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Those objectives include revenue, market share, branding, and lead generation objectives. What their business challenges are.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. You may have to test them to see how they work with your business model. Study Your Target Audience.

Paid Content 267

Paid Content Marketing Budget Paid Search Agency Advertising Channels 267

DealSignal

JUNE 7, 2023

When a business experiences financial hardship, marketing budgets are usually the first to get cut. Even with fewer dollars (and resources) at your disposal for b2b data driven marketing, the expectation to generate revenue remains. Which case studies prove that you can deliver measurable ROI to your customers?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Work Management 52

Hinge Marketing

MAY 28, 2014

Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise. There are still differences between PR and marketing. The marketing tool kit includes websites, premium content, email, webinars, advertising and more.

PR 48

PR Blogger Top of Funnel Planning 48

DealSignal

DECEMBER 17, 2020

When a business experiences financial hardship, marketing budgets are usually the first to get cut. They can also contribute ideas that they’ve gleaned from thought leaders, industry associations, and peers. Which case studies prove that you can deliver measurable ROI to your customers?

Marketing Budget 89

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 89

Sage Marketing

JULY 10, 2023

In the fast-paced world of B2B startups, marketing plays a crucial role in driving growth and success. However, allocating the necessary funds to develop and execute an effective marketing strategy is often a challenging endeavor. When it comes to B2B startups, budget allocation is crucial.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 292

Marketing Budget B2B Marketing B2B Planning 292

SnapApp

MAY 11, 2016

Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? The increasingly difficult challenge for content marketers is, of course, how do we make that content? Enter the Tuning Fork – our weekly expert interview series designed to help answer these exact questions. .

B2B Thought Leadership 48

B2B Thought Leadership Content Budget Programs Marketing Budget Creation 48

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 83% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 50% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. To achieve the goals you set out in your video marketing strategy , you’ll need a variety of video types to meet different needs. Thought Leadership Videos. The 9 Essential Types of Video Guide. Get the Guide.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

nDash

OCTOBER 15, 2020

With over 15 years of experience, the majority of my work has been on personal and business finance topics. This practical experience is backed by a high-quality education and respected professional designations, allowing me to provide valuable, authoritative, engaging information to any audience.”. Case study.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. Watch and Learn Vidyard’s own video experts, Mathew King and Blake Smith, discuss the video types businesses should think about making—and what to consider from a production standpoint—in this episode of The Video Island Podcast.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

FunnelEnvy

APRIL 1, 2024

This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. All of this will require robust B2B demand gen strategies.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. In comparison, 86% of B2C marketers use content marketing ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

nDash

JULY 9, 2019

The dynamics of B2B marketing constantly evolve as new technologies make their way into the hands of marketers. With so many changes taking place, though, it can be overwhelming to create a solid marketing budget. Should you invest more on written content creation or visual assets? Content Creation: 50%.

Marketing Budget Creation 55

Marketing Budget Creation Budget Programs Marketing Budget Paid Content 55

Launch Marketing

APRIL 21, 2021

Your website is a core component of your B2B organization. As a primary channel for bringing in audiences to get to know your brand and consume your content, it is valuable for driving and facilitating many marketing efforts. 51% of B2B companies use the most portion of their marketing budget on website development.

Marketing Websites 105

Marketing Websites B2B B2B Thought Leadership Landing Pages 105

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. But, that couldn’t be farther from the truth.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65