LeanData

DECEMBER 7, 2015

I thought this was just really, really interesting,” recalled Burgess, senior vice president of ITSMA Europe. “So It defined ABM as the treatment of accounts as markets in their own right – setting the stage for what now is the hottest trend in marketing. Bev Burgess, SVP ITSMA Europe. Her ears perked up. “I

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

Hubspot

OCTOBER 16, 2013

From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound marketing. Having spent many years in the wide world of digital marketing, Odden is definitely someone to track on The Twitter.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Brandpoint

AUGUST 26, 2019

If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Here are a few tactics you can use (with examples) to generate buzz around a new tech product even if you’re not Apple. Position Company Executive as a Thought Leader. Make a Plan. Get Out There.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Maybe you''ll grow your marketing expertise just by taking a little time out of your day-to-day and checking out some thought-provoking posts and discussions. 6) B2B Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Online Marketing Institute

JANUARY 4, 2011

Thought Leadership As my client mentioned above, “blogs are just places where people can hear themselves talk about how smart they are…” Well, in my opinion, that’s only partially true. Thought leadership is a good thing. Links Let’s be real. What do people like to link to? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Jay's thoughtful and action-oriented post is appreciated but we have here is really 4 very good steps to: listen, analyze and respond to customer need… in a way that fosters sales.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman. .

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Online Marketing Institute

JANUARY 4, 2011

Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Very inspirational, thanks for sharing your thoughts.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Directive Agency

JULY 15, 2019

We talked about how B2B leaders can leverage SEO tools to grow their businesses. We also talk about this switch from Blogger Jet , which was the blog that he was running. It’s great to share other people’s thoughts. So whenever we create content, we don’t just express our own opinions or thoughts or whatever.

SEO 40

SEO Paid Content Budget Programs Tools 40

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. What are the latest trends in search? How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. March 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. While many familiar trends were mentioned, some new ones surfaced. Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

AUGUST 28, 2012

He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How much buzz do I have vs. competition/trend? • Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hinge Marketing

JULY 21, 2022

From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. To increase your chances of being found by them, you need to bolster your blog article with statistics and insights into trends. Thought leaders are celebrities.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

Scoop.it

MAY 2, 2024

By the end of this article, you’ll be itching to get back to your keyboard, buzzing with excitement and loaded with cool, fresh ideas. Original content that offers new knowledge, insights, or research sets your brand apart and establishes you as a thought leader in your field. Let’s get started! Share unique perspectives.

Lead Scoring 79

Lead Scoring Lead Ranking Enterprise Management Marketing Analytics Tools 79

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Will it start an “Unlike&# trend? Good food for thought: [link] [link] jaybaer Yes.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Will it start an “Unlike&# trend? Good food for thought: [link] [link] jaybaer Yes.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. I thought it was fine but a promise is a promise, haha!

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

KoMarketing Associates

OCTOBER 14, 2014

Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. The following is a look at some of the key takeaways from Nick’s 4-hour content strategy session, supplemented by KoMarketing’s thoughts on points made during the presentation.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Training Buzz 120

Adobe Experience Cloud Blog

APRIL 19, 2012

Offer information in a way that’s not “I’d really like you to retweet this”, but “I thought you might find this interesting”. Also, Lee Odden is a terrific blogger on this and Sally Falkow is very good in the public relations range. The most buzzed about platform at the moment is Pinterest. You just have to dig in and do it!

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Trends/ Insights. She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. million blog posts are published every single day. Copywriting. Email Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Sprout Social

OCTOBER 17, 2016

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Spend time each day looking through what’s trending topics and think of ways to join conversations even if they aren’t completely related to your industry. If you're in the B2B space, LinkedIn is a must. Quick Stats 9.8

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

JULY 17, 2018

As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. In reality, educating and nurturing B2B buyers in this crowded digital space is tough. By merging PR and content marketing in your B2B marketing campaigns, of course. Second, they watch market trends faithfully.

PR 185

PR Paid Content B2B Thought Leadership B2B Marketing 185

Convince & Convert

JUNE 23, 2010

There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. It can also be a real product – something your internal R&D lab hadn’t thought about that your consumers are clearly calling for. Market research is as important to most companies as the payroll department.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy&# ? link] via @jaybaer [link] Steve Woodruff Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer [link] [link] Brad Is Twitter for Business Even Worth the Trouble? link] actweb.fr Interesting read.

Twitter 148

Twitter CRM Business Paid Search Agency 148