Content4Demand

DECEMBER 6, 2022

According to data from the Content Preferences Report 2022 from Demand Gen Report, today’s buyers rank research and survey reports as the most valuable sources for researching B2B purchases. In the past, it was just one gated piece of content, and they used it for demand gen. Also, bandwidth. It was living in a silo.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. Organic Growth to Present Day.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Webbiquity

MAY 20, 2014

The secret to a compelling B2B website by iMedia Connection. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website. Testing and Optimization: Radical website redesign program improves lead gen 89% by MarketingSherpa.

Design 100

Design Marketing Websites Effectiveness Landing Pages 100

Adobe Experience Cloud Blog

AUGUST 7, 2015

Short answer: Yes, B2B buyers crave interactive content. According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. IT doesn’t have the bandwidth to create interactive content right now. So I think we need to wait on this, right?

Planning 48

Planning Marketing Automation Services B2B Thought Leadership Work Management 48

Hubspot

OCTOBER 21, 2014

All of those interpretations are totally accurate, but there''s one more you may not have thought of: the kind of content rut where you keep creating the same types of content over and over again instead of mixing it up. Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40