LeanData

AUGUST 18, 2014

“Named accounts” is becoming a staple for B2B sales organizations. It’s a method for assigning accounts to a specific sales representative based on ideal account characteristics, which could include a combination of geography, industry, size and demographic criteria. In Salesforce.com, leads come in as individuals, not accounts.

Salesforce.com 40

Salesforce.com Lead Ranking Marketing Qualified Leads Top of Funnel 40

LeanData

AUGUST 18, 2014

“Named accounts” is becoming a staple for B2B sales organizations. It’s a method for assigning accounts to a specific sales representative based on ideal account characteristics, which could include a combination of geography, industry, size and demographic criteria. In Salesforce.com, leads come in as individuals, not accounts.

Salesforce.com 40

Salesforce.com Lead Ranking Marketing Qualified Leads Top of Funnel 40

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 3, 2011

by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. Below is a transcript of the interview. And so many companies are feeling that pain. Fergus Gloster]: Absolutely.

Work Management 48

Work Management Marketing Management Buying Cycle Marketo 48

Vidyard

SEPTEMBER 22, 2014

With the Vidyard Video Marketing Platform we’re gathering the insights we need to continuously improve the effectiveness of our videos and generate new sales leads via our owned and managed web properties.” They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

With the Vidyard Video Marketing Platform we’re gathering the insights we need to continuously improve the effectiveness of our videos and generate new sales leads via our owned and managed web properties.” They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

With the Vidyard Video Marketing Platform we’re gathering the insights we need to continuously improve the effectiveness of our videos and generate new sales leads via our owned and managed web properties.” They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Customer Experience Matrix

JULY 1, 2016

Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches. Other actions would be sent by API to execute Madison Logic display advertising, Salesforce.com sales campaigns or other tasks, marketing automation campaigns, or acquire net new lead names from an external source.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Tony Zambito

FEBRUARY 22, 2010

In the B2B and buyer-centric marketplace of today, buyer personas can play a crucial role in segmentation efforts.   The growth of CRM, Sales Automation, and Data Mining applications has provided a home for the numerous lists of market and company data. Tags: Buyer Personas Buying Cycle Scenarios.

Buyer Personas 100

Buyer Personas Segmentation Ideal Customer Profiles Buying Cycle 100

B2B Marketing Directions

APRIL 19, 2015

A recent post by David Raab at his Customer Experience Matrix blog provoked an interesting discussion about the respective roles of marketing and sales in the demand generation process in B2B companies. As one example, David pointed to a solution offered by MDCDOT , which gives marketing automation functions to sales reps.

Top of Funnel 49

Top of Funnel Allocation Lead Nurturing Demand Generation 49

Webbiquity

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Terminus

OCTOBER 16, 2018

The goal [of B2B marketing and sales] is to display the right message to the right person at the right stage of the buying process,” states Malachi. “No No two people buy the same way.”. “No two people buy the same way.” On the sales side, we hired a lead development organization,” he explains. “We

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. SAN MATEO, Calif., SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52