Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Deal with the loss of third-party cookies.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Inbox Insight

DECEMBER 21, 2023

Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. A key component of this understanding is intent data. What are the greatest usages, benefits and challenges of B2B buyer intent data? 3 key benefits of intent data 1.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. I probably buy the most technology out of any buyer here at Planful.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. Driving revenue through advertising has been a notorious struggle for B2B companies. STOCKHOLM— January 12, 2022.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

B2B Marketing Directions

AUGUST 27, 2017

The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one of the new demand stages should be labeled Use With Caution. In May, SiriusDecisions unveiled the latest iteration of it venerable Demand Waterfall with great fanfare.

Demand 40

Demand Work Management Intent Data Features 40

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. It’s a Gold Mine of B2B Contacts. B2B buyer’s journey.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

NetLine

MARCH 7, 2022

Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. What is Intent Discovery? What is Buyer-Level Intent? since March 2020).

Intent 59

Intent Work Management Marketing Management B2B Marketing 59