b2b-lead-generation-without-lead-nurturing-is-doomed-to-fail 
Industrial Marketing Today
DECEMBER 7, 2010
Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important?
Inbox Insight
MARCH 7, 2023
When the demand generation engine is neglected, what happens to sales acceleration? And why is demand generation at the heart of it? While organizations focus largely on sales formulas, the revenue engine is heavily reliant on the success of the demand generation program which sits firmly within Marketing. Simply put, it stalls.
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markempa
NOVEMBER 3, 2014
Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.
Industrial Marketing Today
DECEMBER 22, 2011
B2B Lead Generation without Lead Nurturing is Doomed to Fail. B2B Lead Generation without Lead Nurturing is Doomed to Fail. How Relevant Marketing Content Helps B2B Branding. 7 Key Components of a Successful Lead Generation System.
Industrial Marketing Today
OCTOBER 25, 2011
B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. Lead generation has always been a top priority in industrial and manufacturing marketing.
Industrial Marketing Today
AUGUST 1, 2012
Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. Many manufacturers and industrial companies are learning some hard lessons these days.
Industrial Marketing Today
MARCH 1, 2011
Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”. What does lead nurturing do for sales?
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