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SiriusDecisions Summit 2018: Bound Event Guide

Bound360

Stronger Together: Aligning Sales and Marketing Planning with Craig Moore and Steve Silver. Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful with Gil Canare and Marisa Kopec. Creating Demand Maps to Power Account-Centric Planning. It is held in Las Vegas after all.

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Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey. What’s the difference between B to B and B to C Content Marketing? How can publishers help marketers plan and execute their content marketing strategy?

Insiders

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. 00:36 – Nicoline Maes’ background in B2B Digital Marketing. 22:42 – Marketing is an orchestra.

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

And as usual, I used Twitter as my preferred note-taking device. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. ” @ aquarry @ wittlake sales and marketing alignment: just get it done! Marketing planning should start with the buyer journey!

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120
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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Lee’s Twitter: [link]. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. Or just let me say, you know, digital B to B marketing? Links and Resources. Lee’s LinkedIn: [link]. Show Transcript.