Biznology
DECEMBER 31, 2014
The data points are available today, and can be harnessed for what Weghorst calls “hyper segmentation.” Social networks, especially LinkedIn, are rapidly becoming a source of marketing data. For years, marketers have mined LinkedIn data by hand, often using low-cost offshore resources to gather targets in niche categories.
Bound360
DECEMBER 4, 2017
Amy’s team segments and serves content to their target audiences based on the industry. James Carbary: Welcome back to the B to B Growth Show. It allowed us to look at taking our audiences and segmenting it by the market that they were in, the industry that they were in. LISTEN TO EPISODE. Transcript.
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Convince & Convert
MARCH 8, 2012
Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). I’m B-to-B. Listen Now. So if you’re out there thinking, “Geez, my company is boring. I make ball bearings. ” Bull!
Adobe Experience Cloud Blog
JUNE 24, 2009
LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members. (This means use LinkedIn differently than you use Facebook.) 4. The trick to deciding if direct mail is right for you is testing and segmentation.
B2B Digital Marketer
OCTOBER 13, 2020
Joey’s LinkedIn: [link]. When in reality, when you have so many people on both sides of the equation now in B to B is how do you provide an ecosystem that when they’re ready to transact, when they didn’t make that last five meetings or four meetings, how do they get caught up on that? Proteus website: [link].
B2B Digital Marketer
APRIL 29, 2021
Maryna’s LinkedIn: [link]. So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? Identify their goals, what they want to achieve, objectives, etc.”
Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. With split testing, you can try two different experiments, each targeting a different segment of your customer base. In this chapter, we’ll suggest some approaches. Defining ROI. End sidebar.
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