Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Facebook is more playful than LinkedIn.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. What’s more, I question how much social interactions have to do with decision-making in many cases. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. A couple of notable B2B efforts have caught my eye recently that I wanted to share.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. “It was about returning value and time to our sales teams for their time invested.”. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. In this chapter, we’ll suggest some approaches. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50