ViewPoint

JANUARY 26, 2012

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing.

B to B 120

B to B netFactor Media SEM 120

markempa

OCTOBER 31, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. All leads are not created equal. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. New and innovative online marketing tactics help companies build their brand and generate leads online. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Biznology

APRIL 9, 2014

Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. And your sales counterparts will thank you for that!

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

Marketing Insider Group

NOVEMBER 18, 2010

I also think that “marketing&# and the marketing function is getting more visibility and importance in b-to-b organizations. Maybe this will change with future iterations of the product but I remain to be convinced. Bob Goranson Dec 3 2010 Michael: Well thought out post and I would agree with what you hit on.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100