Biznology

JULY 5, 2012

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. Let’s look at how marketers get value out of this approach to finding new customers. . To back up, what is this performance marketing thing, anyway? What a treasure trove!

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

JANUARY 23, 2012

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. The relentless challenge of creating new content is one of the most common impediments to long-term communications success for B-to-B marketers.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

JANUARY 29, 2014

(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. But it’s only a tool.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Here are the top items based on social signals. How Is PR Changing? Want to talk?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40