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How to Diagnose if Inbounditis is Killing Your Sales Pipeline

ViewPoint

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.

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Using Buying Groups to Accelerate Your Sales Process

InsightSquared

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle.

Buy 265
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B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

MLT Creative's president, Billy Mitchell , shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation. Is Twitter's Sun Setting or Rising for B-to-B Marketers?

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Before Deep Diving Into B2B Social Media Marketing.

MLT Creative

We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts. Your social media efforts should be part of an inbound marketing strategy that has won support from your top management.

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A B2B Marketing Fail With Positive ROI

MLT Creative

It was early in the first week that Martine Hunter , our creative director of inbound marketing, reminded me that our agency blog has a strategy, a schedule and a team behind it. I fell short of my primary goal of writing 30 blog posts in 30 days – way short. I only completed 10 blogs. Goal: 30 blogs in 30 days. Actual: Fail.

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Business Value of Social Networking

Industrial Marketing Today

But like many b-to-b marketers, I’m not sure how it has impacted my business. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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What’s the next big idea in B2B?

MLT Creative

Why not ask B2B marketing experts I trust to answer my question via tweet? Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Get your B2B Twitter Toolkit.