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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

From Aberdeen Group: "Tele-prospecting is a valued complement to content marketing and inbound marketing and should be a component of any MQI-to-MQL Nurturing program. In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.".

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Five Tips For Better B2B Marketing Content

MLT Creative

Identify the most effective ways to attract buyers to your content Why spend your entire marketing budget trying to find customers when you can now make it so easy for them to find you? His vision for making customer service the most dynamic brand attribute of his company provides valuable lessons for both B-to-C and B-to-B marketers.

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Think Outside the B2B Trade Show Booth

MLT Creative

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. TIP: If you’re going to buy media, you want to buy what works, so you’ll absolutely want to use tracking URLs.

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Smart and Focused B2B Search

MLT Creative

Try some of these search tips. business marketing AND strategy. b2b OR b-to-b marketing. b2b marketing NOT technology. “b2b marketing strategy” ~. Special thanks to Cassandra Baker , falculty at University of Phoenix School of Business for sharing these search tips.

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Business Value of Social Networking

Industrial Marketing Today

But like many b-to-b marketers, I’m not sure how it has impacted my business. Please share with your friends and followers: Related posts that may interest you: The Gender Gap in Social Networking Social Media with Email Marketing – is it the Super Combo? Take a look at this video and decide for yourself.

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Understanding the New Roles in Marketing

Hubspot

In a socially driven market, the role of a customer evangelist becomes all the more critical. Inbound Marketing Strategist. It's no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent.