The ROI Guy

SEPTEMBER 17, 2010

According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 29, 2010

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Savvy vendors will develop and deliver more content and tools in 2011 to create a “circle of trust&# with skeptical buyers, including independent endorsements, peer and analyst reviews, success stories, and validation needed to create trust. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. It’s what I said. There’s a lot of branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Buzz Marketing for Technology

JUNE 27, 2008

Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Read Forresters advice for deploying an enterprise mobile solution. Telwares helps firms validate, manage and optimize their telecom spend. Energy Efficiency. Space Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). There's even a free online calculator to tell you how long it will take your landing page test to return valid results. Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research). blog post). Using Digital, Web 2.0

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48