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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

The number of Google searches for the phrase have increased 400% since January 2011. “If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. Google Removes Page Rank from the Webmaster Tools. Brightcove by Google - $500-$700 million. reCapture by Google. Google Caffeine: Google’s New Search Engine Index is unveiled.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Six Techniques to Get More from the Web than Google Will Tell You. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. Find out why a new study picks Googles Messaging Security over competitors. Forrester Wave: Service Desk Management Tools, Q2 2008.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Alinean recognized by BtoB Magazine’s as one of To. . They do if they are.

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. According Mr Ogden, “7 out of 10 buyers say they start their buying process at vendor sites, not Google.”

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Understanding the New Roles in Marketing

Hubspot

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

leading thinkers. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Run Desktop and CRM Applications Side by Side with Salesforce & Google. The Combined Power of Salesforce and Google Apps. Energy Efficiency. Mainframes.