The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

NOVEMBER 16, 2012

Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

SEPTEMBER 15, 2020

A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. 00:36 – Joe’s background in B2B Digital Marketing.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics. Published by Hubspot, May 2010. Ready to get started?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40