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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. Photo credit: Wikipedia. Pay per appointment.

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2011 B2B Marketing Predictions

Online Marketing Institute

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. The use of highly targeted Direct Marketing will steadily increase in 2011.

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B2B Marketing Events Around The World - Dec 2011

MLT Creative

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for December. You’ll come away with a firm grasp of direct marketing best practices and the practical strategies needed to implement them.

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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Where are marketers moving their budgets? for TV and 10.2%

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ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some tips to avoid: Don't lead with the product pitch: In today's economy nobody likes to be sold to. You can do this by talking about things they care about, such as problems and trends. Cindy King.

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Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

I think we’re seeing so many trends in B2B marketing that are just a better way to operate. Can you please share with a B to B DM gang they can get in touch with you? I welcome direct communication. Uh, so it’s been a really fun and interesting journey for me. Ethan Beute ( 39:30 ): Yeah, absolutely.