BtoB 2010 Lead Generation Guide
markempa
MAY 24, 2010
The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.
B to B Demand Generation Sales Cycle Vendors 
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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions
The ROI Guy
SEPTEMBER 3, 2010
Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.
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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
The ROI Guy
SEPTEMBER 17, 2010
With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. Throughout the buying lifecycle, buyers are skeptical, and vendor credibility is an issue.
Lessons Learned: Crowdsourcing the Best of Mastering Lead Management
Adobe Experience Cloud Blog
JULY 6, 2010
Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Buyers want a 1-1 relationship. .
Five Reasons You May Not Be Spending Enough on Content Marketing
The ROI Guy
NOVEMBER 29, 2010
Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.
Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
The ROI Guy
SEPTEMBER 28, 2010
The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.
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