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My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

Ruthless B-to-B Marketing. Sewell started out as a copywriter, so it’s no surprise that as an agency head, his content is superb. Plus a Know-How Exchange forum where you can get your questions answered by experts. Of course I can’t leave out my monthly blog articles on various B2B marketing topics. I welcome your feedback.

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B2B Reads: Empathy Mapping, Stupid Suggestions, and Writer’s Block

Heinz Marketing

6 Top Copywriting Techniques Every Writer Should Know. Some really helpful copywriting tips you need to know. Say Goodbye to Gated Content and Hello to Conversation: B-to-B Spotlight. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Thanks, Jeanne.

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ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Here are two of the biggest mistakes I notice in lead generation copywriting.

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B2B Marketing Events Around The World - Dec 2011

MLT Creative

December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design. You’ll come away with a firm grasp of direct marketing best practices and the practical strategies needed to implement them.

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B2B Marketing Fast Fixes

WebMarketCentral

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. Here are the highlights from the webinar.

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Six great blogs for B2B Marketers

Biznology

Susan being a first-rate B2B copywriter, it’s no surprise that her blog is both well written and full of insightful observations, examples, and success stories. B2B Marketing Content Marketing B-to-B marketing B2B Lead Roundtable B2B marketing Brian Carroll linkedin Matt Heinz PointClear' B2BMarketingSmarts, by Susan Fantle.

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? So stimulating those AB tests, and also we use the copywriting to actually generate the reports.