Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Conversion rate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Attractive advertisements and other add-on. B2B Mobile Marketing: 10 Key Mobile Arguments. This important piece, which answers the “Why Mobile For B2Bs?,

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

OCTOBER 18, 2011

And this is like the kind of marketing budget thing, so you have a budget, you kind of fill it out there, you get billboards, you do advertising, you do all the crazy outbound marketing things that people did that really worked well and for the most part, it worked ok back then. So, they're mostly on topic. You really love those cartoons.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28