B to B Conversion Rate Forecasting Mobile Advertising 
Paul Gillin
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Defining ROI.
B2B Marketing Zone Posts
DECEMBER 1, 2010
While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Attractive advertisements and other add-on. B2B Mobile Marketing: 10 Key Mobile Arguments. This important piece, which answers the “Why Mobile For B2Bs?,
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