The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none. I doubt it.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

ViewPoint

JUNE 7, 2016

Maybe the rep simply has a hunch the lead’s not good, or has another subjective reason not to follow up. Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

B2B Marketing Directions

NOVEMBER 29, 2015

Therefore, the primary output of your planning process should be a marketing communications plan that embodies a cohesive, balanced, and value-driven marketing effort. Value Themes In a marketing communications plan, value themes replace campaigns as the primary organizing principle.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

Biznology

JANUARY 6, 2016

Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. Ichiro Niwayama is founder and CEO of Symphony Marketing Co.,

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Marketing Insider Group

NOVEMBER 18, 2010

Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? I’ve been focusing on how the buyer experience and the sales. While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. 8 Ways The Internet Changed Software Marketing (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48