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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? With all the hoorah over the appeal of video?

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. B2B Technology Marketing Community. Inbound Marketers – For Marketing Professionals. Search Engine Land. BtoB Marketing.

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The Changing Rules of B2B Marketing

Paul Gillin

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Social media use soars among b-to-b marketers.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I’m B-to-B. You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. Jonathan: I think the thing that the Instagram community is quite different from Facebook and from Twitter and it is interesting to. I make ball bearings.

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How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

And then the last thing is community. And what community does is it gives you a sense of, Hey, wait, that person’s doing pretty good. And then community is also for people to give you feedback. And then there’s velocity jam, which is my software and, uh, community that I have, uh, helped to build.

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Understanding the New Roles in Marketing

Hubspot

The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Roles under this subset include community managers , customer experience designers, and customer communications officers. Lead Nurturing Specialist.