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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. B2B Technology Marketing Community. Salesforce.com. From the group introduction: Salesforce.com. Salesforce app ecosystem. Future trends.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Salesforce.com announces Chatter, social computing for enterprise companies. Social media use soars among b-to-b marketers. Facebook changes terms of service which creates big frustration with user community. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Twitter creates Twitter Lists.

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How to Calculate Social Marketing ROI

Paul Gillin

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. In this chapter, we’ll suggest some approaches. Reputation.

ROI 50
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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. B to B (18). Here are some highlights from this excellent report: 1. 2010 (502).

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.