Buzz Marketing for Technology

NOVEMBER 17, 2011

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Biznology

DECEMBER 31, 2014

The difference from Leadspace is that Lattice builds the client models using their own massive “data cloud” of B2B buyer behavior, fed by 35 data sources like LexisNexis, Infogroup, D&B, and the US Government Patent Office. B2B Marketing Internet Marketing B-to-B marketing B2B B2B marketing data sources lead generation prospecting data'

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

MAY 28, 2015

That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. As noted by Derek Slayton , CMO of D&B/NetProspex, “even companies with data scientists on staff tend to ignore the nuts and bolts of minding the database itself.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Focus on the data points you REALLY need to measure in your CRM.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120