B2B Lead Generation Blog: Budget Wars: Sales & Finance vs Marketing
markempa
DECEMBER 21, 2006
According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Focus on the data points you REALLY need to measure in your CRM.
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