ViewPoint

OCTOBER 6, 2015

There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. That’s what it takes to be an efficient marketer today. This is the only way to drive sales and marketing alignment today. Complete ABM is not a black box at all.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Paul Gillin

JANUARY 26, 2016

A buyer persona is not a zombie—but a profile based on your understanding of a real customer and their real needs.” – Ambal Balakrishnan. “It’s They’re adopting buyer personas, content targeting and matching content to stages of the buying cycle.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Digital Marketer

OCTOBER 5, 2020

For more information on Paul’s background visit his LinkedIn profile – [link]. 15:15 – The B2B buying cycle. 15:15 – The B2B buying cycle. Nobody was focusing on, especially in the B to B space, the, the marketing side. Uh, and the tension that they’re trying to buy is here, take our demo.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

The ROI Guy

JUNE 29, 2011

The shorter content forms, such as blog posts and slide decks, as well as the newer document formats such as eBooks and Infographics, appeal to earlier phases of the buying cycle – better connecting and engaging executive / economic-focused decision makers.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40