KoMarketing Associates

NOVEMBER 2, 2017

As CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model. The “2017 Global CMO Study” from SiriusDecisions recently looked at responses from 271 B2B CMOs from around the globe.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

Cintell

MARCH 10, 2016

Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Biznology

MARCH 26, 2012

Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process. Examples include a free case study, research report, or white paper. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising?

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

The ROI Guy

SEPTEMBER 17, 2010

To this end, are your marketing efforts connecting with these frugal buyers who don’t care about product features and benefits, and are instead value focused? Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Marketers recognizing this shift are providing the content needed at each stage of the lifecycle to fuel the decision making process. Over the next 5 years it is clear that sales has to change to meet empowered buyer needs and continue to add value to the engagement.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 28, 2010

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Gartner CIO Study Highlights Need for Outcome-Base.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40