B to B, Blast Campaigns, Buyer Need and Studies

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

To this end, are your marketing efforts connecting with these frugal buyers who don’t care about product features and benefits, and are instead value focused? Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

Marketers recognizing this shift are providing the content needed at each stage of the lifecycle to fuel the decision making process. According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years.

Peer-to-peer

Peer-to-peer Marketing Automation Services Spending Marketing Budget

B2B Marketing Zone

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

Five Reasons You May Not Be Spending Enough on Content Marketing

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