KoMarketing Associates

NOVEMBER 2, 2017

As CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model. Marketers were asked to rank their growth strategies in terms of importance to their company over the next two years on a scale of 0 to 100.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. But empathy is hard to put a dollar value to. We need ROI. We need tangible results. We need PROOF! This is business.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Here’s another: Google and Facebook are leading the digital marketing revolution. Here’s an interesting one. Hubspot preaches inbound marketing as a mantra, right? Kudos to them.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

B2B Marketing Directions

NOVEMBER 29, 2015

Therefore, the primary output of your planning process should be a marketing communications plan that embodies a cohesive, balanced, and value-driven marketing effort. Value Themes In a marketing communications plan, value themes replace campaigns as the primary organizing principle. Top image courtesy of InfoWire.dk

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

Marketing Insider Group

MAY 31, 2012

focus on peers and influencer content needs as primary. Dynamic content is key to providing value : The gents from Adobe continued to explain that content “doesn’t provide value for you until it provides value for your audience” and they urged marketers to stop talking about their products and focus on customer needs.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

The ROI Guy

SEPTEMBER 17, 2010

With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. As a result, buyers now suffer from Information Overload. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40