KoMarketing Associates

NOVEMBER 2, 2017

When asked to name their two top obstacles, respondents said “Developing content that satisfies buyers’ needs throughout their decision-making process” and a “Lack of buyer insights.” Thirty-one percent of buyers stated that marketers do not understand their needs. B2B Marketers and Customer Relationships.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

Biznology

MARCH 23, 2018

Here’s another: Google and Facebook are leading the digital marketing revolution. My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. Kudos to them. Budgets continue to shift to digital channels. But hold on. My conclusion? Like this post?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. Demand Generation: Companies who exceed lead and revenue goals were 2.4X Understanding B2B Buyers Benchmark Study, Cintell ). DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

B2B Marketing Directions

NOVEMBER 29, 2015

The diagram below shows the major elements of a marketing communications plan, which is similar in several ways to the B-to-B Marketing Campaign Framework developed by SiriusDecisions. Demand creation programs are primarily designed to acquire new sales leads and nurture those leads until they are ready to engage with sales reps.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

Marketing Insider Group

MAY 31, 2012

Inbound leads do it better: Sirius Decisions updated their famous Demand Waterfall. The top takeaways for me were when DJ-voiced Jay Gaines (@ izjay ) said that their research showed that “ inbound leads move faster, convert better and close at higher rates and the difference is quantifiable and significant!” BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

The ROI Guy

SEPTEMBER 17, 2010

According to IDC research, 62% of B2B vendors now need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. During these early phases, buyers are most looking for diagnostic advice and consultative ideas.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Marketers recognizing this shift are providing the content needed at each stage of the lifecycle to fuel the decision making process.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40