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The B2B marketing ironies of our time

Biznology

Here’s another: Google and Facebook are leading the digital marketing revolution. My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. Kudos to them. Budgets continue to shift to digital channels. But hold on. My conclusion? Like this post?

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. During these early phases, buyers are most looking for diagnostic advice and consultative ideas.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical, but just don’t have time or expertise to build & execute in a way that delivers real results. Nobody was focusing on, especially in the B to B space, the, the marketing side.