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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

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What’s the hardest part of B2B inbound marketing?

MLT Creative

It’s not because there’s a question of whether or not inbound marketing works (Luckily, we have results to share that make that a low hurdle), but because inbound encompasses social media, which in a lot of cases is still met with raised eyebrows. What have been your biggest inbound marketing challenges?

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It’s the End of the B2B Inbound Marketing Funnel as We Know It…

MLT Creative

As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu.

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Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

If your business is a turtle, remember Aesop’s fable and don’t count yourself out of the race. Anyone with the least bit of interest in B2B social media marketing knows there is an abundance of information about it everywhere you look online. But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah.

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. Wednesday, Oct.

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. RT @ HeinzMarketing : attention is marketings currency. Key question! BrennerMichael.