ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.

B to B 120

B to B netFactor Media SEM 120

Customer Experience Matrix

SEPTEMBER 3, 2009

spending at $179 billion for 2008, with a worldwide share of 37.5% On the other hand, the Direct Marketing Association shows spending at $339 billion total in 2008 including $75.9 Where are marketers moving their budgets? Mobile marketing and social media will grow faster, but will only expand from 4.4%

Spending 120

Spending Media Mobile Advertising Forrester 120

Marketing Insider Group

NOVEMBER 18, 2010

Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. More and more marketing is at the table for big corporate decisions.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100