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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Business buying processes are getting longer, and—most important—involving more parties than ever before. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. But there’s more. Active social media outreach.

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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 In 2005, 3.5

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Take the guess work out of B2B guest blogging

MLT Creative

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Your blog may start out with one individual responsible for all of its original content. In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog.

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. They have it wrong. They have it wrong.

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Business Value of Social Networking

Industrial Marketing Today

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. He is the Founder & President of Tiecas, Inc. –

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Think Outside the B2B Trade Show Booth

MLT Creative

In addition to paid media, the offer was promoted on the clients’ website and blog with call-to-action buttons. However, show-specific blogs were written and promoted via Twitter and LinkedIn. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.