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The Need for a Demand Center

eTrigue

If you are already running a simple email-blast system, it’s time to take your marketing campaigns to the next level with campaign automation and tracking using an automated demand-generation system like eTrigue DemandCenter. What’s Driving this Change?

Demand 78
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Social Marketing Hangover

Paul Gillin

Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”. Blaming the Tools. These companies have got half of the equation right: They’re producing solid content.

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

It’s not about hard-selling or blasting out promotional “spam” as updates. In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., Think of social media as a social business function.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle? Ever get a competitive comparison ofor a product when you don’t even know what the product does and why you care?

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. How to Measure and Present the Effectiveness of Yo. The invitation often coming after key decisions have already been made.

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Jim Rembach (00:48): Uh, and so I had the opportunity to track and you may see him, um, you know, doing some presentations and sharing his knowledge and wisdom on the internet. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation.