The ROI Guy
NOVEMBER 29, 2010
The organizations that recognize these significant and fundamental B2B buyer changes, and align their content marketing budgets to empower buyers, engage one-to-one, build trust, address economically focused buyers and enable sales to engage with more value will be the winners in the next decade.
The ROI Guy
DECEMBER 6, 2010
Information Overload –even though B2B buyers are relying more on the Internet to fuel purchase decisions, these buyers are being inundated with more marketing messages over more channels than ever before, leading to information overload, confusion, and stalled decision making cycles. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
WebMarketCentral
JUNE 18, 2008
B2B Marketing Has Changed Dramatically The report authors spend considerable ink on the changes that B2B marketing has undergone since 2000. According to MarketingSherpa's study, a typical B2B company spends about 30% of its total marketing budget online, and about 30% of its online budget on pay-per-click (PPC) advertising.
B2B Digital Marketer
SEPTEMBER 8, 2020
Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. 02:06 – Lee’s background in B2B Digital Marketing. 08:03 – The importance of sales being in tune with marketing. 09:02 – Lee’s passion in B2B Digital Marketing.
Marketing Insider Group
NOVEMBER 18, 2010
Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. For #8, I think you meant seller’s market rather than buyer’s, right?
Expert insights. Personalized for you.
40 
Let's personalize your content