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How to Do ABM Without an ABM Tool- Part II

Heinz Marketing

Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Let’s get into it! And the MAP contains lead records too.

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Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data

DealSignal

Lead enrichment is the process of finding and adding important information to your lead records in order to keep your data accurate and focus your targeting efforts. Continue reading to learn more about this process. The process of collecting and verifying lead information is called lead enrichment. Why Enrich Leads?

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Avoid Getting Caught in the Next B2B Marketing Crisis

Rev

You need something that’s ready that you can test now, and something that has the power to easily outperform the processes that are already in place. Not to mention it’s got to be compatible with the processes that are in place. You need to know what you’re really putting into your marketing processes.

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.

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Is Technology Making Marketing Agencies Obsolete?

The Point

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? It’s not enough for agencies to simply know how to use systems like marketing automation. Hint: Maybe Not)”.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. Company news and industry SIC codes tied for third.