ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Via ClickZ.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

APRIL 6, 2017

As such, outbound has been replaced by email marketing and marketing automation programs that SPAM CANNON emails to the masses such as the following (I received this one yesterday): I run business development for XYZ, Inc. - we give growing companies an unfair advantage to beat revenue goals. Any interest in a short chat?

Lead Generation 192

Lead Generation B2B Sales Sales Qualified Leads Sales Leads 192

ViewPoint

JULY 14, 2015

We generate high quality leads, align sales and marketing, and drive revenue. We believe marketing automation has a place in the world, but we are aware that if it’s not properly utilized, it very quickly creates a whole lot of nothing. In our experience here at PointClear, very few companies are getting it right.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

ViewPoint

JULY 26, 2018

Because the company uses a marketing automation system, George and Jane are always looking for content to fulfill the nurture needs of people who inquire about their products. As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. Social media.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

AUGUST 28, 2012

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). Many companies using marketing automation are slightly better off because they keep messages in front of their prospect universe. Marketing Automation companies!

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

ViewPoint

JULY 11, 2011

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

FEBRUARY 21, 2011

Sales lead management is a “big tent” sphere of B2B and B2C activity that includes work in all areas from sales and marketing to CRM, marketing automation, lead generation, and agencies (direct, brand, PR and internet). Click here to go to the 20 Women to Watch website and enter the name of your colleague.

PointClear 120

PointClear PR Lead Management Work Management 120

ViewPoint

SEPTEMBER 11, 2012

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation PointClear 120

Biznology

JANUARY 6, 2016

Ichiro Niwayama is founder and CEO of Symphony Marketing Co., Japan’s foremost lead generation marketing company. Symphony runs marketing programs for more than 300 Japanese manufacturers with email, content development, data, teleservices, and marketing automation. Great job, Mark!

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

NuSpark Consulting

JANUARY 21, 2012

Think Outside the Inbox: The B2B Marketing Automation Guide. A solid overview of marketing automation principles and best practices that drive revenue growth. trends to explain the proper design of a demand generation engine including how marketing and sales need to align themselves to make the engine work.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Heinz Marketing

APRIL 22, 2019

And to some extent, they’re automating bad processes.” “ “The total obtainable market or the serviceable obtainable market…it doesn’t really matter what they call it. And to some extent they’re automating bad processes. Does that sound fair?

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

ViewPoint

FEBRUARY 2, 2012

This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. I’d like to make a comment on the role of technology in our marketing analytics process.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ViewPoint

MAY 7, 2015

The nurture process became more defined, and marketing automation systems emerged as the controlling mechanism for nurturing based on time and customer preferences. Marketing automation companies, not surprisingly, make claims of sales increases of 200-300% by using their nurture systems. Voice nurturing!

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

B2B Marketing Zone Posts

AUGUST 3, 2010

Find New Customers releases new white paper on email marketing - Fearless Competitor , July 21, 2010 Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. Strengthening thought leadership marketing: Five steps to excellence , July 27, 2010. PointClear (4).

Ning 40

Ning Paid Content Facebook Sales Management 40