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The Power of Marketing and Sales Intelligence

DiscoverOrg

And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number. Even with a strong inbound marketing strategy, it isn’t enough to capture basic contact information. To give your business a true competitive edge, you need something more.

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Versium Guarantees Improved Conversion Rates With Its New, Automated Predictive List Builder Service

Versium

Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates. Additional product information for Predictive List Builder available here. Additional product information for Predictive List Builder available here.

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How to Run a Webinar: Promote the Webinar

Lead Liaison

You’ve figured out how marketing automation can help you with the entire process. Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. Your marketing automation system should offer a way to schedule posts. The next step is to promote your webinar!

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New developments in B2B marketing list acquisition

Biznology

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S., A new direction in B2B lists.

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

Maintaining your list’s hygiene should be at the very top of every industrial e-mail marketer’s “To-do” list. Other areas of concern in list hygiene include: Adding new contacts from a tradeshow and/or a new salesperson. Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists.

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Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. . List brokers used dubious tactics to gather data and offered limited customization. Let’s start at the beginning.

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PODCAST: Deep Dive Into Data

DealSignal

Oh, we used one of the systems that sales uses for data, I won’t name names, but, you know, we used one of those systems we pulled a list out of it or we bought a list from a list broker and now I just got a warning or got shut off from a marketing automation system and now, you know, I’ve had the worst experience I could have as a marketer.